Proactive Website

I came across this very creative website idea used by developers of The Glass House of Denver. Here's what they did.

1. They placed a site sign at the construction site directing people to a website (not the one that exists now).
2. At that site, they ran a short slideshow of what some would call benefit pictures - no renderings of a pool, just a guy sitting by a pool.
3. Once the slideshow ended, they offered people a chance to "get on the list" for more information.
4. When they had permission from these people, they began updating them on their progress once a month, including revealing in more detail each feature of the building.
5. By the time they began the next step, over 5,000 people had signed up (85% saying they were recommended by a friend.)
6. About 500 of those people had come by the office and REALLY expressed interest/granted permission.
7. They hosted about 45 parties for those people, about 15 at a time, at a restaurant in the neighborhood. They brought no collateral. No models. Instead, they just spent time with them. Answered their questions. Filled them in on the details that mattered to them.
8. They then created a private website for those people who had expressed interest answering the most common questions they had heard at the parties.
9. From there, using a system that met some pretty stringent real estate law requirements, they offered those people who had expressed the most interest in Glass House an opportunity to purchase.
10. Upon moving the first people in they completely bought out - 389 residences before the completion of construction in a market that is decidedly not booming.
    

It all added up to about $140 mm in revenue.

After reading about Glass House I couldn't help but think that there has to be a way we can use our church website to be a more effective tool in reaching out to those who don't know the Lord. My mind is full of ideas. I hope this example spurs you on as well. Don't stop dreaming.